A business office is not just a physical workspace; it serves as a dynamic environment where employees interact, cooperate, and exchange ideas. While some individuals have the convenience of computer access, utilizing email or social media for communication, others operate in factories and workshops without easy access to personal computers.
Hence, the significance of incorporating real-time information on corporate communications digital signage becomes increasingly vital in today’s business landscape. Consider, for instance, the case of a salesperson who requires immediate access to their order book, meeting schedules, production status updates, or stock levels. It is imperative that this information remains readily available to office staff, regardless of their physical location or proximity to their workstations.
By implementing digital signage solutions, businesses can bridge the information gap and ensure seamless access to crucial data, fostering efficient communication and informed decision-making across the entire organization.
Where can corporate digital signage be used?
Digital signage software for corporate communications can be used in many office and production locations to share any type of information.
Corporate digital signage is most commonly found in some of the following areas:
- Common areas
- Corporate campuses
- Elevator halls
- Lunch rooms
- Manufacturing floors
- Meeting rooms
- Office lobbies
- Shipping docks
Office Lobby
Firstly, we have the the office lobby. We usually find one or more screens introducing the business or entertaining visitors while they wait. There is often an interactive kiosk nearby to help guide visitors to their destination. You can also install digital signage displays in your elevators to enrich the riding experience.
Hallways and common areas
Digital signage offers a wide range of options for effectively conveying messages within your company. When considering the installation of digital displays in office hallways and common areas, it’s important to address two key questions:
- What are the benefits of corporate digital signage?
- What content and information should we display?
The key to successful corporate communications digital signage lies in finding the right balance between company messaging and engaging infotainment content. By incorporating a mix of these content themes, you can keep employees informed, engaged, and regularly checking the screens.
Once you strike the right balance between informative corporate content and entertaining infotainment materials, you’ll notice that your employees are better informed, and your office spaces appear brighter and more modern.
Meeting rooms
Next, we look at meeting rooms signs. Corporate communications digital signage screens are installed at each room’s entrance to display room occupancy information.
QL retrieves room reservation data from Microsoft Exchange or Google Calendar.
The software can display:
- Information about the meeting in progress.
- The name of the staff member who booked the room.
- The visitor’s name.
- The meeting’s start and end times.
Dashboards – KPIs
Corporate digital signage systems can display KPIs directly from the company’s financial software such as SAP, PowerBI, CRP, or ERP. These software platforms can produce real-time data feeds which are invaluable to companies and their staff.
Custom templates can be designed to optimize data presentation depending on the audience. Creative staff can even mix different types of feeds to deliver constantly updated information to the right stakeholders.
Corporate digital signage systems can help employees track sales performance, call volume, support wait times, production metrics, and much more.
Office cafeterias
Corporate communications digital signage systems can also manage the cafeteria’s digital menu boards. Kitchen staff can manage their cafeteria’s menu content using the QL Mobile smartphone app. They can update their menus daily, take photos of new dishes and publish them instantly on their screens.
Hosting and device management options
Select QL SaaS, Navori Labs’ cloud based digital signage service, or host your own QL Server on-premise and benefit from enhanced data security. QL can easily integrate with your technical infrastructure behind your firewall. QL Server is compatible with Microsoft technologies: Windows Server, IIS, SQL Server, and Active Directory/single sign-on.
As for digital signage devices, many companies already own digital signage players and screens that run on various software packages. QL’s advantage is its cross-platform support. QL is available for System on Chip (SoC) screens with integrated media player hardware. It’s also available for Windows PCs, Navori Labs’ own QL Stix 3700, and BrightSign players.
QL simplifies your software and hardware management since all these devices can operate off a single unified platform.
User permissions management
QL digital signage software administrators can easily manage user access across multiple sites or departments. Domains can contain any number of QL groups and subgroups. When a user is assigned to a domain, they can only access the levels it contains.
A domain could cover an entire site or only specific areas as defined by the administrator.
User rights profiles control which QL features users can access. Administrators can then assign one of the profiles included with the software, or they can create new ones that closely match staff responsibilities.
Choosing the Right Content for Your Corporate Digital Signage Solution
When it comes to determining the ideal content for your corporate digital signage, it’s crucial to consider your specific business requirements. Different industries benefit from tailored approaches. Here are some content ideas:
- Business Intelligence and Financial Data: Utilize captivating business intelligence dashboards and key performance indicators (KPIs) to gain valuable insights into your company’s financial performance.
- Foster Team Building and Motivation: Engage employees by showcasing inspiring videos, employee recognition notices, and local news updates on your digital signage screens to promote a positive and cohesive work culture.
- Sales Optimization: Boost sales effectiveness by displaying CRM data on your digital signage, enabling real-time tracking of sales performance and informed decision-making.
- Enhance IT Support Efficiency: Provide transparency and streamline customer service processes by showcasing average call duration, wait times, or a list of waiting callers on your digital signage screens, especially relevant for IT support businesses.
- Optimize Workforce Management: In manufacturing or warehousing environments, leverage digital signage to broadcast employee shift information and performance data, fostering productivity and engagement.
By tailoring your corporate digital signage content to suit your business type, you can effectively communicate essential information, inspire your employees, and improve operational efficiency.
Benefits of using Digital Signage in corporate environments
Digital signage is an effective way for companies to communicate with their employees, regardless of location. It can be used to share important information, such as company announcements or changes in policy. Additionally, digital signage can be used to promote internal events or initiatives.
There are a number of other benefits to using digital signage for corporate communications:
- Improved Engagement: Corporate digital signage can help to improve employee engagement by providing a visually engaging way to communicate important information. By using digital screens to display messages, companies can capture the attention of employees and make sure their messages are noticed.
- Real-Time Updates: Office digital signage can be used to provide real-time updates to employees about company news, events, and other important information. This can help to keep employees informed and up-to-date on company activities, improving transparency and fostering a sense of community within the organization.
- Cost-Effective: Digital signage for corporate communications can be a cost-effective way to communicate with employees. By using digital screens to display information, companies can reduce the need for printed materials and other traditional forms of communication.
- Customizable: Displays can be fully customized to meet the needs of individual companies. This means that companies can tailor the information displayed to the specific needs of their organization and their brand. For example, they can display their company logo, colors, and branding elements to create a more cohesive experience.
- Scalable: Signage systems can be easily scaled up or down depending on the needs of the company. This means that companies can add or remove screens as needed, without having to invest in additional hardware or infrastructure.
