In the competitive modern marketplace, businesses are embracing innovative technologies like Navori’s interactive digital signage platform to captivate and engage audiences more effectively. Navori’s software enables the creation of personalized and immersive experiences that actively involve viewers.
This interactivity proves especially beneficial in environments such as shopping malls, restaurants, retail stores, stadiums, and corporate settings, where engaging directly with the audience can significantly enhance the overall experience and boost engagement levels.
Interactivity Features
Enhancing Display Utility with Navori Spy
The Navori QL Spy application, compatible with both Windows and Android, streamlines the management of digital displays for multiple uses. It enables seamless switching between third-party apps and Navori digital signage content.
When not directly interacted with, the display functions as a digital signage, presenting advertisements and information.
Upon interaction, it swiftly converts into an interactive platform like a wayfinder or HTML5 application. This dual capability not only maximizes the use of the display space but also boosts user engagement by offering a blend of static content and interactive experiences.
QR Code
Smartphone integration capabilities enable users to interact with digital signage using their mobile devices, enhancing engagement and bridging the gap between online and in-store experiences. Ensure compatibility with popular smartphone operating systems and leverage features such as QR code scanning and mobile app integration for enhanced interactivity.
Discover Navori's Content Manager
Hold Customer Attention for Longer Durations
By engaging customers in a dynamic and interactive manner, retailers can effectively communicate their message, promote products, and create an immersive brand experience. The longer customers engage with the signage, the greater the opportunity for retailers to convey their message and influence purchasing decisions.
Discover Audience Analytics
Real-Time Analytics
Gain valuable insights into audience behavior and content performance with real-time analytics. Track user interactions, engagement rates, and conversion metrics to optimize content strategy and enhance the effectiveness of interactive campaigns. Navori’s analytics dashboard provides actionable data to inform decision-making and drive business growth.
Discover Live Data 4 Easy Steps to Incorporate Interactivity
Incorporating interactivity into your digital signage with Navori software can be achieved in four straightforward steps
Design Interactive Content
Use Navori’s Template Designer to create engaging and interactive digital signage content. This tool supports dynamic layouts that can respond to user interactions.
Set Up Triggers
Configure triggers within the Navori software to respond to specific user actions. These could be touch inputs, motion detections, or external inputs from connected devices.
Deploy and Test
Once your content and triggers are set, deploy them to the desired digital signage player. Perform thorough testing to ensure all interactions work as intended.
Monitor and Optimize
Utilize Navori’s monitoring tools to analyze how users are interacting with the signage. Use these insights to refine content and triggers for improved user engagement.
Learn More About Using Interactivity in Your Digital Displays
Explore how Navori’s interactive digital signage solutions can transform your audience engagement by creating dynamic, personalized experiences.
of Incorporating Interactivity
Deliver a Customized Experience
Navori offers a personalized shopping experience, enabling customers to receive tailored recommendations, special offers, and navigate through a virtual catalog using touch screens or QR code scanning. This level of customization enhances the shopping experience, increasing customer loyalty and brand affinity.
Transforms Passive Viewing into Active Engagement
Interactive digital signage encourages active engagement by allowing customers to interact with content, explore products, and engage with brand stories. This interaction creates a stronger connection between the customer and the brand, making the shopping experience more memorable and impactful.
Scalable and Future-Proof
Navori’s interactive digital signage solutions are scalable and future-proof, capable of growing with your business and adapting to evolving technology trends. Whether deploying a single screen or a network of thousands, our flexible architecture and modular design ensure scalability and longevity, protecting your investment and enabling long-term success.
Seamless Integration with Third-Party Applications
Enhance the functionality of your interactive digital signage with seamless integration with third-party applications and services. Connect to CRM systems, e-commerce platforms, social media channels, and more to deliver personalized experiences and unlock new opportunities for customer engagement and revenue generation.
Lift and-Learn
Lift-and-learn features provide an innovative way to engage customers by displaying relevant information or promotional content when a product is lifted from a shelf. Choose interactive displays equipped with sensors or RFID technology to enable lift-and-learn functionality, enhancing customer engagement and providing valuable product information in an interactive manner.
Computer Vision-Driven Content Automation
Computer vision-driven content automation enables dynamic content adaptation based on customer demographics or behaviours. Deliver personalized and targeted content that resonates with your audience, enhancing engagement and driving conversion.
Smartphone
Mobile is a versatile companion app for the Navori software designed to enhance interactivity and control, Navori Mobile enables users to manage and update digital signage content directly from their mobile devices. This app allows for quick adjustments, such as updating playlists, launching specific media, or modifying content schedules on the fly. Perfect for dynamic environments where real-time content changes are essential.
Touch Screen
Touch screen technology in digital signage offers a highly interactive and user-friendly experience. Retail stores utilize touch screens for interactive product catalogs, wayfinding, and even as self-service kiosks. This technology allows customers to explore products and information at their own pace, enhancing their shopping experience.
