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Cloud-based digital signage or SaaS based digital signage, is a hosted service billed annually on a per player basis. The software vendor provides access to the CMS through a web-based user interface and charges a monthly subscription fee for each player endpoint license. A service level agreement (SLA) is included as part of the solution.

Most cloud based digital signage providers will charge per player used, but watch out as some providers will try and increase their pricing based on how many users get access or how much bandwidth you are using on a monthly basis. Make sure to understand all associated costs before making a final choice.

More on understanding Digital Signage as a Service

The on-premise digital signage server is hosted by the customer within his network infrastructure or in their own private cloud. The customer purchases perpetual licenses for the server and the individual players. On-premise digital signage software is typically favored by security conscious companies and organizations that do not want their data to ever leave their internal networks. Examples include government organizations, the military, banks and financial institutions etc…

While digital signage offers numerous benefits, it’s important to be aware of the potential hidden costs that can arise. One common hidden cost is related to content creation and management. While the initial investment may cover the hardware and software, ongoing expenses can accumulate when creating and updating engaging content regularly. This may involve hiring graphic designers, videographers, or content creators to maintain fresh and captivating visuals. Additionally, there may be costs associated with content management systems, licensing fees for third-party applications, and regular software updates. It’s crucial to factor in these hidden costs when planning a digital signage project to ensure a realistic budget and long-term sustainability.

In some cases, digital signage software pricing can be negotiated, especially when dealing with larger installations or long-term contracts. It’s advisable to discuss pricing and specific requirements with us to explore potential negotiation opportunities. As a general rule of thumb, the more licenses and devices you buy, the more barganinig power and ability to negotiate you will have. Volume based pricing incentives are common in the software worlds, and the digital signage industry is no different.

The cost of a digital signage CMS can be influenced by factors such as the number of displays or endpoints it supports, the complexity of the software features and capabilities, cloud-based versus on-premise hosting options, and the level of customer support or service provided. Be wary of systems that are extremely cheap, or even offered for free as it is generally an indication that you are getting a subpar or very old version of a digital signage software platform.